TCR Australia appoints David Sonenscher as the new rightsholder

The TCR Australia appointed a new category management rightsholder has been appointed. A new entity led by respected international motorsport promoter David Sonenscher has assumed management of the series effective immediately (subject to Motorsport Australia approval).

The new rightsholder succeeds Australian Racing Group, which established the global touring car formula in Australia in 2019 and operated the series until 2024.

Sonenscher is the founder of Motorsport Asia, a company which has established and managed the promotion of various national, regional and international motorsport competitions for almost 30 years. Sonenscher is the promoter of the TCR Asia Series and has been integral in the development of TCR throughout the region; additionally, he is a full-time advisor to the TCR UK Series.

Sonenscher will work closely with existing and experienced TCR Australia management to operate the series and will attend the first event at Taupo Motorsport Park in New Zealand on April 11/13.

“I am proud to have the opportunity to manage TCR Australia, a series I have long regarded as one of the most competitive and professional of all TCR competitions throughout the world. The series is taking a new direction on many fronts, and I am committed to working with the existing management, the partners and suppliers, and of course, the TCR Australia teams to take the series further,” said Sonenscher.

Picture: TCR Asia